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Keypoint Intelligence appoints Mack P. Brothers as CEO


May 6, 2020
By PrintAction Staff

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Photo: Keypoint Intelligence

Keypoint Intelligence, a source for data analytics, laboratory testing and advisory services for the global digital imaging industry, has announced that Mack P. Brothers has been named president and CEO of the company, effective May 1, 2020. In this role, his responsibilities will include the development, refinement and execution of the company’s overall strategy and growth initiatives.

Brothers brings over 30 years of research and advisory experience, including helping organizations navigate the business impact of evolving technology and increased customer experience, to the position. Prior to joining Keypoint Intelligence, Brothers was chief product officer at Forrester Research, where he was responsible for driving the growth of the company’s corporate portfolio of product offerings in syndicated research, data and analytics, events and consulting.

“I am thrilled to be joining Keypoint Intelligence at such an exciting time in the company’s evolution,” said Brothers. “The need for objective sources of information and insight has never been more critical as businesses deal with both operational and strategic challenges driven by the shift to technology-driven business models. I look forward to leveraging my experience in research, data analytics and consulting to lead Keypoint Intelligence’s talented and innovative team to new market opportunities.”

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Brothers joined the company after a comprehensive search process led by executive search firm ECA Partners, in conjunction with Atar Capital, which acquired Keypoint Intelligence in 2019.

“Mack is highly experienced in growth-oriented ventures that drive value for employees and shareholders. His passion for the industry and impressive performance in delivering results makes him the perfect choice to lead Keypoint Intelligence to its next stage of growth,” said Cyrus Nikou, Atar Capital’s founder and managing partner.