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Kodak brings the cinematic magic of Poor Things to life with promo postcards

January 22, 2024  By PrintAction Staff

A collaboration between film production company Searchlight Pictures and Kodak married Kodak inkjet printing technology with photography to create promotional postcards for the theatrical release of award-winning movie Poor Things.

The goal was to showcase the beauty of director and producer Yorgos Lanthimos’ filmmaking and offer cinemagoers a tangible piece of the movie’s magic to take home. Recognizing the opportunity to contribute to the film’s immersive experience, Kodak stepped in to help bring this vision to life on the printed page.

The result: a bespoke Poor Things postcard collection featuring images captured on the film’s set.

The 11-panel postcard sets were printed on a Kodak Prosper Ultra 520 Press 3-up on Pixelle Enhanced HiBrite paper (185 gsm / 125# text).  Upon printing, the sets were cut, perforated and fan-folded. In total, Kodak produced 110,000 postcard sets to support the global launch of the movie across multi markets including the U.S., U.K. and EMEA.

“The Poor Things postcard collection is not just a promotional endeavour; it’s a celebration of the craftsmanship and artistry that goes into creating memorable cinematic experiences. This joint project has shown that the Prosper Ultra 520 Press is ideally suited to efficiently producing high-quality, high-ink coverage work with short lead times,” said Denisse Goldbarg, chief marketing officer and head of EAMER Sales, Kodak.

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