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Koenig & Bauer is pooling corporate goals in its new ‘Exceeding Print’ strategy

December 1, 2021  By PrintAction Staff

Koenig & Bauer is continuing to proceed with its transformation from a traditional manufacturer of machinery into an agile technology group. Using global megatrends and intense discussions with customers and industry experts as a basis, the company has defined its strategic direction for the next few years.

Additionally, Koenig & Bauer is also setting itself sustainability goals with its new group strategy, ‘Exceeding Print’. Along with its responsibility toward its customers and employees, as a member of the UN Global Compact, the world’s largest sustainability initiative, the Group aims to increase its efforts to deliver on its ecological, social and community responsibilities.

“By 2025, we are aiming to reduce CO2 emissions in our production plants by 75 per cent, and intend to be completely carbon-neutral from 2030 on,” said CEO Dr Andreas Pleßke. “As the industry’s leading provider of sustainable solutions, we help our customers to reduce their ecological footprint. Solutions based on technology that we developed reduce energy consumption, cut waste and decrease ink and coating consumption, helping to cut CO2 emissions.”


Koenig & Bauer intends to maintain its entrepreneurial independence in future by retaining a high level of vertical integration – from the smallest gearwheel to complex units.

“Our ‘Exceeding Print’ strategy allows us to promote sustainability as the greatest challenge that the packaging industry will be facing in future, and uphold our claim to leadership when it comes to digitalization,” says Dr Andreas Pleßke. “This means organic growth with our own business models and products, but does not rule out growth through acquisitions.”

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