July 10, 2020 By PrintAction Staff
Following Heidelberg’s announcement that it is pulling out of all international trade fairs in 2021, Koenig & Bauer has reaffirmed its commitment to participate in next year’s drupa event, which is set to take place in April 2021. The company says it is well positioned and the stand in Hall 16 will be retained as planned.
“We continue to see drupa, the world’s leading trade fair, as an important building block in the graphic arts industry and we see it as our responsibility to support this industry. We want to do our part to continue to provide important impulses locally in personal discussions,” said Claus Bolza-Schünemann, Koenig & Bauer CEO and drupa president. “We have confidence in Messe Düsseldorf’s hygiene concept and in the sense of responsibility of all visitors.”
“Trade fairs will not be the same as they were before COVID-19, and Koenig & Bauer is also supplementing communication with its customers with virtual formats and customer-specific events, for example in our new Customer Experience Center,” said Ralf Sammeck, Koenig & Bauer board member. “Nevertheless, these formats can only convey the performance capabilities of the broad product portfolio to a limited extent. Nothing beats experiencing the latest technologies up close in action with the public and the trade fair feeling.”
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