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Larsen Named as KBA’s VP of Sales


February 4, 2010
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Soren Larsen becomes Senior Vice President of Sales for KBA North America’s sheetfed presses. Based at KBA’s Dallas head office, Larsen has 32 years of printing-industry experience in various roles, from sales management to marketing.


“KBA continues to be a leader in the North American sheetfed market,” stated Larsen, in a press release. “KBA is established as the patent leader among printing press manufacturers worldwide for its innovative print technology. Plus, KBA continues to maintain its reputation as the leader in large-format and packaging presses.”

Larsen is now part of KBA North America’s executive management team, reporting directly to the company’s President and CEO, Mark Hischar, who was appointed to his post last year.

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“Soren is an excellent addition to our executive management team,” stated Hischar. “In his previous positions, he has demonstrated continual leadership abilities, proven sales performances, and knowledge of the North American sheetfed market, which make him the perfect candidate for the job.”


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