Don LeBlanc assumes the role of Chief Marketing Officer for Vistaprint’s North American business unit. The position was previously held by Trynka Shineman, who earlier this year was promoted as President of Vistaprint North America.
“Over the past decade, Vistaprint has helped millions of micro businesses by enabling them to market their businesses in an affordable, professional way,” said Shineman. “We have acquired customers in this space at a rapid pace, while generating greater than 60 percent of our revenues from repeat customers.
“As we look to expand and enhance our value proposition, get closer to our customers and continue to expand market share, leaders like Don will be paramount to our success. His experience in the small business space as well as retail and consumer marketing make him an ideal choice to lead our North American marketing group.”
LeBlanc joins Vistaprint from Staples Inc., where he spent the past 10 years in various strategy and marketing executive roles. In that time, he worked with both of Staples’ US Retail and Delivery business units. He most recently served with Staples as Senior VP, Retail Marketing, to oversee national broadcast campaigns, print marketing, rewards programs and various digital marketing platforms. Prior to Staples, LeBlanc spent time at edu.com, Monitor Company and Accenture.
“Vistaprint has an opportunity to build a compelling and enduring brand, one that small businesses trust to provide tremendous value as a marketing partner,” said LeBlanc.