By PrintAction Staff
By PrintAction Staff
Pollard Banknote Ltd. has announced a two-year extension to its instant ticket manufacturing contract with Loto-Québec. The extension commenced February 1, 2019, and will allow the company to continue its role as the lottery’s primary instant lottery ticket supplier, which it has been since 2014.
Pollard Banknote has partnered with Loto-Québec to create instant games since 1989, initially through an agreement with Canada’s Interprovincial Lottery Corporation (ILC). Over the past three decades, Pollard Banknote has worked closely with the lottery, gaining an understanding of their production requirements and unique market considerations, and leveraging this expertise to develop innovative products that align with Loto-Québec’s exacting requirements.
Most recently, Loto-Québec selected three of Pollard Banknote’s print innovations to enhance its Multiplicateur Surprise ticket and the X L’Argent family of games. Multiplicateur Surprise takes advantage of Pollard Banknote’s exclusive Flip Scratch format, allowing players to snap open windows to reveal variable imaging on the back side of each window, and a scratch area that covers additional play symbols. The lottery’s $2 10x L’Argent and $5 20x L’Argent combine two eye-catching features on one ticket — Pollard Banknote’s patented Scratch FX product and neon inks. This combination brings together the shimmer and shine of Scratch FX, with the bold glow of neon ink that makes these tickets pop at retail.
“We are pleased to extend our agreement for instant lottery tickets with Pollard Banknote. We have established a successful working relationship and continue to be impressed with the company’s innovative printing processes that help keep our retail market stocked with fresh and modern-looking tickets,” said Marie-Claudel Lalonde, Senior Director, Strategy & Marcom, Loto-Québec. “We look forward to continue building on our strong and collaborative working relationship to bring players in Québec the most entertaining and engaging instant tickets available.”
“Pollard Banknote is thrilled to continue working as the primary supplier of instant lottery tickets for Loto-Québec,” said Michelle Annandale, Vice President, International Sales & Marketing, Pollard Banknote. “As the leading instant ticket vendor in Canada, we are pleased to maintain our strong relationship with the Lottery, drawing on our extensive experience and specialized expertise to develop unique and innovative products that meet the specific needs of the Quebec marketplace.”