January 11, 2019 By PrintAction Staff
MacDermid Graphics Solutions is announcing a new direction for its line of screen printing solutions, which until now have been sold under the Autotype and CPS brands. The company this week announced it will be unifying both brands under a new name, Alkemi, and revealed a new logo, tagline and website, a move it says will better position itself to become a leader of screen films, emulsions, and screen preparation chemicals.
“The new brand identify reflects MacDermid’s long history of producing the highest quality products in the market, designed to produce reliable, consistent, quality prints, enabling printers to exceed their customers’ needs and achieve the best possible results,” according to a statement from the company.
The new website, which launched this week, seeks to increase Alkemi’s online presence and help to communicate with current and prospective clients.
“It is important that MacDermid retains its established values while at the same time develops a new and modern identity. We’ve always known our products are relied upon by our customers to produce the results they can count on. We feel confident our new brand direction portrays that commitment. During this time of growth, its right to invest further into our marketing strategy, creating an even stronger brand presence both on and offline,” Melanie Galloway, Senior Vice President of Graphics Solutions, says.
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