Features Packaging Printing
Mactac launches all-temperature paper and film craft beer labels

Officially announcing its entrance into the craft beer labeling market, Mactac Roll Label has launched a new line of all-temperature pressure-sensitive paper and film craft beer labels.

Designed to meet the unique needs of craft beer brand owners, Mactac’s new craft beer labels are specially formulated with a variety of facestocks and finishes. With roughly 13 products available, Mactac offers semi-gloss, white and clear film options for bottle applications as well as chrome films for cans.

“With a goal to stand out as much as possible at the point of sale, brand owners are seeking labels with special effects that give the perception of quality – such as varnishes, textures, the ‘no label look’ and specialty inks, in addition to vibrant, colorful labeling solutions,” says Kim Hensley, marketing manager, Mactac Performance Adhesives.

Mactac explains the new craft beer label solutions are all designed with either Mactac’s 640-AT acrylic adhesive or Chill At hot-melt rubber adhesive, both suitable for cold and damp environments as well as elevated temperatures. They also contain water resistance properties, helping to maintain adhesive integrity and aesthetic appeal if exposed to water or moisture, Mactac says.