FedEx Unveils New Online Print Strategy
The former Kinko’s entity, FedEx Office, has introduced its new Design & Print Center strategy that includes a revamped online, template-based application “for small business customers to get professional print products” and ship “with no delivery charge.”
The online application of the Design & Print Center, which will be first deployed in the United States, allows customers to create and order business cards, letterhead and envelopes, and marketing collaterals like folders, brochures, note pads, postcards, note-cards, address labels, flyers, and promotional magnets. According to the company, the online printing system contains thousands of design templates. Customers can also upload their own designs and images into the application.
According to FedEx, all orders through this application will be processed, shipped and delivered within seven business days via FedEx “with no delivery charge.” Most of FedEx’s so-called Office Print and Ship Centers in the United States now feature a Design & Print Center kiosk.
“Professionally printed products such as business cards and stationery make a powerful statement, and with FedEx Office Design & Print Center, custom design printing has never been easier,” said Enrique Ramirez, vice president, Marketing, FedEx Office.
FedEx Office, a subsidiary of FedEx Corp., is based on a network of more than 1,900, connected store locations around the globe. The group also recently expanded into the printing of large-format signs.
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