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Messagepoint releases AI-powered translation solution

May 24, 2024  By PrintAction Staff


Messagepoint enhances its Content Hub for customer communications management. New capabilities that augment generative AI-based translation have been added to the solution’s Assisted Authoring feature and include the ability to:

  • simultaneously translate content into multiple languages;
  • incorporate glossaries to support corporate and industry-specific terminology in translations for greater accuracy and consistency; and
  • check translation accuracy using semantic similarity, styles and named entities analysis.

“The need to support consumers in their language of choice has never been greater, especially in highly regulated industries involving essential services and complex products, such as healthcare, government services and financial services,” said Steve Biancaniello, founder and CEO of Messagepoint. “Applied intelligently to the process, AI can very effectively address the key issues of speed, cost and accuracy that exist in translation services today. Recognizing the desire to keep humans in the loop, the Messagepoint solution strikes the right balance of providing AI-based support alongside workflows designed to streamline and control the translation process. By making it easier, faster and more cost effective for organizations to create and maintain translated communications and materials, we are enabling them to better serve diverse populations.”

Users have the option to leverage capabilities based on either OpenAI or DeepL’s generative AI-based translation services from within the Messagepoint Content Hub.

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Assisted Authoring includes content optimization capabilities for reading levels, sentiment, plain language, brand and length, as well as translation, content similarity analysis, tagging and other key functions in its Content Hub.

Messagepoint’s enhanced translation capabilities will be available on May 31, 2024.


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