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Mitchell and Hypekraft launch new joint venture

April 14, 2023  By PrintAction Staff

The Mitchell Group and software firm Hypekraft Digital are creating a joint venture called Project28. This partnership will leverage the strengths of both companies to explore the next frontier of data analysis: Micro data.

Named after Mitchell’s year of origin, Project28 represents the company’s commitment to embracing the next 100 years of technology.

“By linking Mitchell’s deep roots with designers, agencies, and direct customers with Hypekraft’s expertise in custom software development and innovation, Project28 is poised to redefine the way data is analyzed and utilized to deliver accountable results for clients across multiple industries,” said a media statement.


Micro data analysis, the cornerstone of Project28, focuses on capturing and interpreting granular, detailed information about user behaviour. This methodology enables businesses to gain greater insights, make more informed decisions, and create tailored solutions for customers.

With offices in Vancouver, BC., Richmond, BC., and now Toronto, Ont., Project28 provides collaborative spaces where Mitchell and Hypekraft will work to develop solutions that empower businesses to harness the power of micro data.

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