Mohawk offers 43 new coloured papers with Keaykolour launch
June 22, 2018 By PrintAction Staff
Mohawk Fine Papers is introducing 43 new coloured papers with the launch of Keaykolour by Arjowiggins Creative Papers. The new portfolio of uncoated fine papers is offered in two weights (80 text and 111 cover), sized at 27.5 x 39.3 inches, in a natural vellum finish.
Keaykolour’s 43-shade-palette is the culmination of a colour study commissioned by Arjowiggins Creative Papers with Atelier 3D Couleur, a Paris-based colour design studio whose portfolio includes work in material and industrial design, architecture and interiors.
The launch tool kit features 43 coloured “flash cards” housed in a box available in 12 different coloured 111# covers paired with twelve 80# text weight papers in contrasting colour. Each box is die-cut to reveal a multicoloured tunnel of all 43 paper colours in the collection. The die-cuts feature three distinct shapes which reference the relative price difference between light, mid-range and deep colours, explains the company. The launch kit was printed and finished by Fey Printing of Wisconsin Rapids, Wisc. The project features simple one- and two-colour printing along with die-cutting and folding.
The new 43 colours are: Snow White; Coral; Matcha Tea; Blackberry; Pure White; Lipstick; Caribbean Blue; Port Wine; China White; Chilli Pepper; Atoll; Cobblestone; Grey Fog; Guardsman Red; Baltic Sea; Lichen; Pastel Pink; Carmine; Azure Sombre Grey; Biscuit; Orchid; Royal Blue; Camel; Pastel Green; Prune; Steel; Cappuccino; Pastel Blue; Kiwi; Albatross; Seal; Chalk; Meadow; Navy Blue; Basalt; Indian Yellow; Holly; Old Rose; Deep Black; Pumpkin; Sequoia; and Rosebud.
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