Murdoch Launches Daily iPad Publication
Rupert Murdoch’s News Corporation launched what it calls the world’s first iPad-only newspaper. Dubbed The Daily, the publication features a full staff to produce exclusive content.
“New times demand new journalism,” said Murdoch. “So we built The Daily completely from scratch — on the most innovative device to come about in my time — the iPad.”
A weekly subscription to The Daily will cost US$0.99 while an annual subscription will be US$39.99. The Daily is the first project to take advantage of the new publication subscription platform from Apple. Prior to this, publishers were not able to sell subscriptions on Apple’s tablet device.
While breaking stories will be pushed to users, The Daily claims its focus will be more on in-depth editorial, more akin to a magazine’s content than a newspaper’s. It will be led by Jesse Angelo, who was the Executive Director of the New York Post, another News Corp property.
“The Daily launches at a moment when advances in technology are changing the job of the modern editor,” said Angelo. “These advances are giving us new ways to tell stories. We intend to take advantage of all of them, and make The Daily the new voice for a new era.”