July 8, 2020 By PrintAction Staff
Neenah’s newly-released Explore 7 demonstrates how far digital printing has advanced, and the possibilities of creative thinking for small business projects. The seventh volume in the Neenah series features samples of sustainable branding ideas for small, local retail businesses.
Printed digitally using the HP Indigo 7900, the projects showcase the new HP Indigo ElectroInk Silver metallic ink and a multitude of specialty printing techniques including holographic foil, a realistic foil-stamped and embossed rivet handwritten variable data.
“Advances in digital print technology are revolutionizing the printing industry. It’s fast, flexible, and versatile. Now it’s the perfect solution for small retail businesses in need of creating beautifully designed branding and marketing materials, with short-run quantities,” said Katelyn Lueck, associate brand manager, commercial for Neenah. “The messaging of Explore 7 focuses on small and local businesses driving customer relationships through creative design and quality execution. Paper choice plays a substantive role in brand materials that positively impact sales. As these businesses begin reopening, they must have marketing support to help re-establish customer relationships.”
“Neenah has once again produced a significant tool that will advance HP Indigo customers abilities to grow their business. Explore 7 provides a tactile and inspirational resource to showcase the capabilities of HP Indigo to support the ground swell of businesses reopening and answering the call of this new emerging market. Neenah’s beautiful and sustainable papers combined with HP Indigo’s technology and unique inks enable growth in packaging, display, direct mail, and all things necessary to get a business back up and running to meet the new normal,” said Yogev Barak, head of strategy and business development for HP Indigo.
Neenah offers designers and printers downloadable dielines for every printed sample included in Explore 7 and the previous six volumes.
“The samples offered in this series can be used or adapted to any business or vertical from beauty to hospitality, so these dielines can help kick-start the creative process. The Explore series exemplifies the creative ways that brands can strengthen their sustainable messaging, entice brand interaction, and build customer loyalty,” added Lueck.
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