Amazon today launched the 3D Printed Products store as a marketplace that gives customers access to more than 200 print-on-demand products, many of which can be customized by material, size, styles and colour variations, and personalized with text and image imprints.
The new store, amazon.com/3dp, is described by the company as one of the largest online destinations for 3D printed products, including jewelry, toys, home décor and fashion accessories. The Website features search tools, interactive 3D preview functionality and a product personalization widget.
“The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail – that manufacturing can be more nimble to provide an immersive customer experience. Sellers, in alignment with designers and manufacturers, can offer more dynamic inventory for customers to personalize and truly make their own,” stated Petra Schindler-Carter, Director for Amazon Marketplace Sales.
With the store's 3D product preview function, customers are able to rotate a virtual product 360 degrees. After an item is personalized and a customer has finished the checkout process, the item is 3D printed on-demand by a manufacturing provider and shipped directly to the customer.
The store includes customizable items sellers for under $40, such as cufflinks, bobble head figurines and funky wine glass holders, while in $100 price range, customers can design customized fashion accessories like pendants, earrings and necklaces.
Amazon’s 3D Printed Products store also provides an entry point for designers, designers and manufacturers to offer print on-demand product designs.