Bassett Direct of Richmond Hill, Ontario, one of Canada’s variable-data-printing pioneers, has installed Canada’s first Xeikon 8600 press, which is unique in the market for its combination of true 1,200-dpi resolution, four-bit depth and 20.2-inch format.
“The Xeikon 8600 has given us the ability to do something in our shop that very few companies in North America are doing,” stated Rich Bassett, President and owner of Bassett Direct, which works closely with clients to build marketing programs. “The press is a powerful tool for the growth of our variable colour, one-to-one marketing applications. It’s the right technology to produce the volume and quality our customers expect.”
The Xeikon 8600 prints at 1,200 x 3,600-dpi resolution and is capable of handling monthly duty cycles of up to 6-million pages. The press prints on both sides of the substrate simultaneously and can handle web widths of up to 20.2 inches. The 8600 is also capable of handling media weights from 27-lb text up to 350-gsm/130-lb cover stock.
“We’re proud to partner with a leader like Bassett Direct,” stated Todd Blumsack, Vice President of Sales and Marketing at Xeikon America. "They’ve been at the top of their game for two decades and their innovative use of Xeikon technology is validation of our team’s position in the market.”