SupremeX Inc. of Montreal announced a $500,000 investment to install a Winkler + Dunnebeir 234DL inkjet-based press into its Ville LaSalle plant.
The 234DL machine was developed specifically to produce full-colour, personalized direct mail and can print static and variable images on a range of substrates at speeds of up to 30,000 pieces per hour.
SupremeX, self described as Canada’s largest provider of envelopes and related packaging products with approximately 500 employees, plans to launch this new printing service to its Canadian and United States’ customer base in the fourth quarter of 2014.
“[The] press will enable us to offer value added, full colour print services to our valued direct-mail and corporate client groups on both sides of the border,” stated Stewart Emerson, President and Chief Operating Officer of SupremeX. “Mailing a printed envelope continues to offer marketers the highest open and read rates and recall values when compared to all other media and remains an important tool for building customer relationships and brand equity.”