Moveable Installs Canada’s First Versant 2100s

PrintAction Staff
September 23, 2014
By PrintAction Staff



Moveable Inc. of Toronto has installed two Xerox Versant 2100 presses, which represent the first installation in Canada of this new toner press platform first unveiled in April 2014.

The redesigned imaging system of the Versant press uses a new compact belt fuser handling substrate weights from 52 to 300 GSM at 100 pages per minute (ppm), as well weights of above 300 to 350 GSM at 80 ppm. The press prints with what Xerox labels as new Ultra HD Resolution, in which reproductions are rendered at 1,200 x 1,200 dpi at up to 10 bits. For registration, Versant 2100 uses Production Accurate Registration in addition to what the company refers to as Full Width Array technology.

Joe Kotler, Principal of Moveable, in an email outlines three key advantages that the two Versant systems will provide Moveable:

1. Outstanding image quality: These presses boast double the output resolution of our previous Xerox 7000s.

2. Wider range of compatible stocks: We recently ran a job on 130-lb Cougar Cover and it ran like a charm. We could not have done that on our previous machines. The Versants also perform well with linen sheets.

3. No fuser oil: This is a big one. Unlike previous generations of toner-based digital presses, the Versants do not apply fuser oil to the surface of printed sheets. Rather the fusing agent is built right into the toner, avoiding that oily sheen that characterized output from older digital devices. Sheets coming off the Versant 2100s are hard to tell apart from offset.

Moveable, founded in 1983, is one of Canada’s earliest adopters of digital printing technology having installed Canon 500s systems more than 20 years ago. Moveable then upgraded to the Canon 550s before moving to Xerox technology with the DocuColor 40s. The company’s digital-printing platform change was soon followed with an upgrade installation of two Xerox 2045s, then two Xerox 7000s, and now the two Xerox Versant 2100s.

Moveable has also maintained a healthy technological growth in bindery equipment to produce short- to medium-run projects based on its digital printing engines. Working closely with the design community, the unique company also provides services like typesetting, proofreading, colour correction, retouching and scanning, in addition to large-format printing. A sister company Moveable Online provides digital strategy and web/mobile development services.

Today, Kotler explains approximately 25 percent of Moveable’s overall printing revenue is generated through the Xerox toner presses, while 75 percent remains offset produced by Heidelberg technology.


“Our digital printing focus has always been on high-quality projects that require fast turnarounds. Our clients are mainly designers and creative agencies who are very demanding when it comes to colour fidelity and image quality, but at the same time are always under the gun to get projects turned around quickly,” says Kotler. “That's the sweet spot for us and for these new Versant 2100s. They are 50 percent faster than our previous generation Xerox machines, and the output quality is superior. Those attributes go to the heart of our service offering, which is why it was an easy decision for us when it came time to replace our old 7000s.”

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