Ricoh Acquires PTI Marketing Technologies

PrintAction Staff
December 16, 2014
By PrintAction Staff

Ricoh Company has acquired PTI Marketing Technologies, described as a software-as-a-service (SaaS) asset management and marketing solutions provider. The undisclosed multi-million-dollar acquisition builds on an existing technology partnership between Ricoh and PTI.
 
Ricoh previously invested in PTI in August 2012 and in 2013 made a strategic investment in Avanti Computer Systems of Toronto, which develops management information systems, including its recent Slingshot platform.
 
“Through our acquisition of this leading innovator in the marketing technology space, we can satisfy the growing customer demand for improved workflow and marketing asset management to further grow the value Ricoh brings to our global customers, particularly commercial printers and corporate print centers,” said Ted Takahashi, Senior VP, Production Print Global Marketing Center, Ricoh Company Ltd. “It’s also mutually beneficial to our customers: it will further enable Ricoh customers to leverage PTI’s innovative platform and comprehensive marketing asset management technology, while offering PTI customers more seamless access to the broad Ricoh hardware, software and services portfolio. It’s a win-win-win.”
 
Coleman Kane, President and CEO of PTI, will continue to lead his team and PTI will continue to operate under its current name, management team and structure, at its Solana Beach, California headquarters and Chicago office.
 
“We have worked closely with the Ricoh team around the world for many years, and this acquisition is the ultimate step in this great collaboration,” said Kane. ”I am confident that customers of all sizes and the many industries we serve will continue to see benefits from this successful relationship.”

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