Goss International has completed a press enhancement project with Innotech installing a full-colour Panorama Gatefold System to produce unique advertising formats in The New York Times.
Innotech, a New York based manufacturer of press auxiliary equipment, has been building customized equipment for commercial and newspaper printers for the past 25 years. The Panorama System uses what is referred to as INNOFORMER, the geometric air bar plow, for high speed folding with no set-up time. Innotech has installed many such systems, primarily retrofitted on existing presses, in China, India, Germany and Colombia.
Completed to a tight schedule of around 20 weeks from initial order to the first test run, The New York Times Panorama project involved retrofitting each of two existing Goss Colorliner press lines.
“Obviously, for a publisher operating on the scale of The New York Times, there is no time to lose and there can be no disruption to ongoing daily production,” said Dan Picco, Regional Sales Manager at Goss. “We had to establish failsafe processes from the outset and make sure we achieved the highest level of teamwork.”
The gatefold system now running at The New York Times enables the Goss Colorliner presses to produce an additional four-page wide centrefold or a separate eight-page pull-out section, up to a maximum format of 48 x 22 inches (1,219 x 559 mm). In addition, it is possible to make smaller gatefolds or coupon folds at one or both edges for special promotions providing new display areas for advertisers. It is also possible to make gatefolds in the cover page or have the gate folded section as a wrap around the main section.
“Goss and Innotech engineered a solution that gave The New York Times ultimate flexibility with regard to the positioning of specialized sections within the newspaper, without the need to purchase a new press,” said Vinod Kapoor, President at Innotech.