Ken Macro of Cal-Poly State University, a visiting professor at NorQuest College’s Centre for Excellence in Print Media, held the first of three summer seminars planned for the facility. Under the theme of “Products, Packages & Bags, Opening the door to new sales opportunities,” around 20 printing professionals from the Edmonton area showed up to hear Marco speak about new product ideas and how to help sales teams develop partnerships with clients.
“It’s great to have world-class expertise right on our doorstep,” said Robin Chapelsky of Edmonton’s Priority Printing.
Marco also showed some of the projects created by CalPoly printing students that have been successfully developed into products by California-area printers. “Printers need to redefine themselves today,” said Macro. “Printers should engage their existing clientele and develop new business rather than just looking for an order.”
For three months this summer, Macro is the second visiting professor at the Centre for Excellence in Print Media, based on support from Western Economic Diversification and Productivity Alberta.
The other free Summer Seminar Series presentations are: Preparing a Workforce for the Future, Understanding Generational Differences, to be held on July 30 and Understanding a Dynamic Print Environment, Making Lean Manufacturing Practices Routine, on August 24.
NorQuest will also host a Heidelberg Print Media Academy leadership workshop for print owners and managers from September 28 to October 1 at the Banff Centre in Alberta.