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Oscar Ibarra to lead Memjet marketing communications

Memjet has appointed Oscar Ibarra Global Marketing Communications Director, where he will lead the company’s marketing communications strategy to build equity for Memjet’s technologies and its OEM partners printing solutions.

He will be responsible for leading a global marketing and social media strategy that encompasses both consumer-facing communications and B2B corporate initiatives, the company explains. This will involve providing leadership, coordination and oversight of Memjet’s overall marketing activities and policies, including creative and content production, lead generation, branding efforts and marketing alliances.

“Throughout his career, Oscar has helped a variety of consumer brands across diverse industries establish and expand their sales and marketing performance,” says Kevin Shimamoto, Chief Marketing Officer at Memjet. “His broad marketing background includes leading a marketing agency and holding leadership roles in the printing industry. As we look to grow our brand and technology platform equities, and connect with OEMs and brands in new ways, Oscar’s experience, focus and energy will play and key role in driving our success.”

“I’m excited to join a growing company with such robust printing technology platforms that play an important role in enabling the transformation of the way brands communicate through printing to the customers,” Ibarra says. “I’m eager to work with the global teams and to leverage my experience to help grow the business and make Memjet one of the most innovative organizations in the world.”

Ibarra joins Memjet from Movida24, a strategic marketing service agency where he served as Chief Client Services and Strategy Officer since 2016. In this role, he established programs that helped advanced the sales reach and marketing efforts of several client brands. Prior to Movida24, Ibarra was Executive Vice President at Citizen Systems, a global manufacturer of label, barcode, portable, point-of-sale and photographic printing solutions and digital healthcare products. His experience also includes several management roles including president of the Samsung mini-printer business (Bixolon), and Senior Business Strategy Lead and Global Strategic Alliance Manager for Hewlett Packard’s OEM Printing Organization.