Pantone LLC, a subsidiary of X-Rite, today released a $9.99 iPhone application called myPANTONE to provide designers with mobile access to professional colour standards – “wherever they go and whenever they find inspiration.”
A designer with the myPANTONE app, for example, can use the iPhone’s built-in camera to capture architecture or street scenes, from which colour can be extracted out of the iPhone photo and then matched to the closest Pantone-based colour.
“myPANTONE gives designers the freedom to access PANTONE Colors anywhere, without the need to be in their office or carry around cumbersome guides,” said Andy Hatkoff, VP of Technology Licensing for Pantone. “Now with myPANTONE’s Portable Color Memory in their pocket, designers no longer need to agonize trying to recall an exact color.”
The myPANTONE app provides access to all of Pantone’s colour libraries, including the Pantone Matching System for coated, uncoated and matte stock; as well as the Pantone Goe System; Pantone Pastels; and the Pantone Fashion + Home Smart Color System. Each colour swatch in myPANTONE includes sRGB, HTML and L*a*b* values.
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