Pollard Banknote Limited of Winnipeg, Manitoba, in late March signed an extension to its three-year contract for the printing of instant tickets with Danske Lotteri Spil A/S, Denmark’s national lottery. Pollard Banknote is lottery partner to more than 50 lotteries worldwide
Under this extension agreement, Pollard Banknote will continue to provide instant tickets and related services to Danske Lotteri until March 31, 2017. Their partnership began in 2008.
“We have developed a very strong partnership with Pollard Banknote, utilizing many of the company’s tactical marketing strategies and imaginative product innovations,” said Henrik Greve Jensen, Product Development Manager, Danske Lotteri Spil A/S. “We look forward to building on the success we have already achieved together.”
Pollard explains the Danish Lottery has achieved notable sales success with several of Pollard’s innovations, including Scratch Tab games, which are designed to offer high value to gamers typically in an oversized ticket. Scratch Tab can be adapted to a variety of themes and ticket sizes.
The Danish Lottery has also utilized Pollard’s neon inks and its proprietary Scratch FX, which the printing company describes as adding sparkle and shine to cut through retail clutter.
“We are very proud of our enduring partnership with Danske Lotteri Spil A/S,” said Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote. “Through ongoing consultation, the lottery has taken advantage of many of our company’s innovations over the years, and this extension confirms the lottery’s confidence in our ability to develop products that continue to engage players.”
Started in 1949, Danske Lotteri Spil A/S is a subsidiary of Danske Spil A/S and is part of the Danske Spil Group, which is 80 percent state owned, while the National Olympic Committee and Sports Federation of Denmark (DIF) and the Danish Gymnastics and Sports Associations (DGI) each own 10 percent.
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