By PrintAction Staff
By PrintAction Staff
Pollard Banknote Limited of Winnipeg, Manitoba, has been awarded a four-year contract to serve as the primary scratch game supplier to the Minnesota State Lottery. Under this agreement, Pollard Banknote will continue as the Lottery’s primary scratch game vendor, but expects to increase ticket volumes supplied, with a guarantee in the new contract of at least 70 percent of all scratch games purchased for every year of the contract.
The new contract runs until June 30, 2020 with the potential for two one-year contract extensions. The contract value is estimated to be approximately US$11.2 million over the four years.
Pollard Banknote is currently a lottery partner to more than 60 lotteries worldwide.
The company was first awarded a secondary scratch game contract for the Minnesota Lottery in 2007 and was elevated to primary supplier in 2010. By focusing on industry innovations and winning strategies, the scratch game category generated 69 percent of total Minnesota Lottery sales for FY2015.
“Leveraging Pollard Banknote’s experience working with a variety of lottery jurisdictions worldwide, our strategies incorporate the best of the best in utilizing innovations to maximize scratch ticket sales that raise money for good causes,” said Byron Peterson, Director, Sales & Marketing, Pollard Banknote. “The Minnesota State Lottery does a fantastic job of executing those strategies.”
To date, the Minnesota Lottery has brought a range of Pollard Banknote’s products and licensed brands to market, including the PlayBook, Scratch FX and Spectrum Scratch FX. It was also the first Lottery to launch Scratch FX at the $20 price point.
Most recently, the Lottery’s launch of a $5 Frogger game (a licensed brand offered exclusively by Pollard Banknote) had five-week average sales that were 82 percent higher than all other $5 games launched in Minnesota since 2013. It was the lottery’s best-selling ticket at this price point.
“We are very excited to continue our strong partnership with Pollard Banknote,” said Michael Vekich, Acting Director, Minnesota Lottery. “We rely heavily on our primary printing partner for design, marketing and strategy leadership – a partner proven to help the Lottery drive its scratch sales. Pollard Banknote offers everything we seek from a scratch game printer – guidance and expertise in research, marketing and product innovation.”