Powering positivity with an injection of colour
January 18, 2022 By John Blyth
Russian painter Wassily Kandinsky said, “Colour is a power which directly influences the soul’. There could not be a better way to sum up some of the colour trends in graphic art design for 2022.
How we feel about the world at the moment is something Pantone has tried to capture with its colour of the year. For the first time, it has ushered in a new year with a completely new shade. Very Peri, a vibrant periwinkle blue with a violet red undertone, symbolizes ‘the changes the world is experiencing as we look to move beyond the isolation and uncertainty of the pandemic’.
Other trends shaped by the pandemic have been highlighted by the design community and here are some that stand out:
Online design magazine We And The Colour says vibrant candy colour will help make a strong, positive statement in these uncertain times.
Creative network Behance agrees, saying vibrant candy colour schemes bring positivity and grab the viewer’s attention with striking graphic design creations. They translate into multiple graphic design fields such as web design, animation, illustration and typography. It also highlighted the resurgence of risograph art with artists and graphic designers finding clever ways to recreate effects digitally and bring vibrant colours and perfect imperfections to their artwork.
Bold and bright
Infographic and graphic design software developer Venngage says bold and bright colours will be shaping design in 2022. Bold colours, contrasted with lighter text, will make images pop. Brands will be pairing their bold backgrounds with equally colourful icons and illustrations. They will make use of the fact that icons share messages at a glance, and mean the same thing in multiple languages, to easily reach audiences. In 2021, the emphasis was on flat icons and illustrations. In 2022, there will be a mix of both flat and 3D icons with the primary connection being how colourful they are.
Exploring the colour spectrum
Online design tutorial provider Envato Tuts+ says designers will be encouraged to explore the extremes of the colour spectrum in the months ahead whether that is a multi-hued palette of rich brights or a brave application of strong, singular colour. It pointed to bold colour’s ability to enliven even the simplest of designs, complementing minimal typography, and investing designs with a psychological power. It suggested trying an all-red scheme across a range of print media or use a range of rich, complementary hues across packaging designs.
The number one trend for 99designs, the global creative platform from Vista, is adventurous pastels. It expects to see more designs that give pastels a twist. That twist could be pairing them with geometric shapes, line illustrations, or displaying them in full-on, funky patterns in the style of maximalist design.
2022 promises to be a year when creative impulses will be unleashed, perhaps more boldly than ever before as designers tap into, and reflect, a newfound optimism. 2022 is indeed going to be a colourful ride. Strap in.
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