Précigrafik of Sherbrooke, Quebec, is the first Canadian company to install the HP Indigo 7900 press. The firm, which has over 70 employees, explains it has nearly doubled its colour print production capacity since installing the press earlier this year. Précigrafik has a client base of more than 40,000 small- and medium-sized businesses.
“The biggest advantage of our new press is longer colour runs that are both faster and more cost effective,” said Gilles Blais, President at Precigrafik. “This allows us to make the best use of our press time and focus on consulting with our customers, building specific products for their needs and helping many of them make their first foray into the digital printing world.”
In June, Précigrafik was named as a winner in the Innovation category at the 35th annual Gutenberg Gala in Montreal, which recognizes the best printing industry work in Quebec. The company earned the top honours based on a 1,000 personalized, full colour program books that were issued to attendees at a recent Sherbrooke Chamber of Commerce gala.
“When we offer personalization or custom print capabilities, people are crazy for it and immediately jump on board” said Blais. “It’s a huge opportunity to help our clients reaching their communication and marketing objectives. Many of our customers come to us looking to create a traditional brochure and are not fully aware of the speed and customization capabilities digital printing can provide.”
Additionally, Précigrafik is taking advantage of HP Indigo Electroink technology on the HP Indigo 7900, which features up to seven ink stations on the press. Précigrafik explains it is using new technologies to create memorable and innovative experiences for their customers. “We’re seeing huge growth of direct mail materials, such a post cards and brochures in unique and attractive shapes and sizes,” said Blais.
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