Adobe explains it will allow customers to make mobile apps for phones and tablets without requiring development and to produce and distribute great content in simple, cost-effective and modern ways.
The company referenced its work five years ago with Conde Nast to develop a new approach for Wired magazine to be published as an interactive magazine on the iPad. From this work with Conde Nast, Adobe built DPS, which Adobe claims to have resulted in the launch of thousands of apps and has delivered hundreds of millions of publications (.folios) to tablets and phones.
Adobe explains it then went through another important phase of mobile publication development with Fast Company to launch a new app on the App Store, which helped its work towards what will be launched as Adobe Publish this summer. Adobe provides what it describes as the three main tenets of Adobe Publish:
1. Apps on all major mobile platforms for phones and tablets without requiring any development skills. The experience of those apps should be immersive and elegant and bring audience directly into content that is well organized and inherently feels like what a mobile experience should be;
2. Adobe Publish customers can create, organize and deliver content in a way that is extremely flexible, simple and cost-effective; and
3. Enterprise-grade administration tools that are flexible enough to allow any enterprise, media company or university to organize all of the people who are involved in producing these experiences in a way that make sense. Designers, writers., marketers, producers, data analysts or outside agencies will get the flexible workflows they need to deliver amazing content into Adobe Publish apps.
Building on its September 2013 launch of FreeFlow Core, Xerox is now introducing FreeFlow Digital Publisher in Canada as a means of extending print publishing into digital publishing from a single workflow platform.
FreeFlow Core, with its Web-based architecture, is a modular and scalable central workflow system, which includes the ability to drive Web-to-print and automate finishing work. The integration of Xerox FreeFlow Digital Publisher allows users to prepare and route files to their Xerox press for printing or to send digital versions of the same project through Web browsers or mobile apps that can be downloaded from Apple iTunes Store, Google Play or the Amazon App Store.
Developed in partnership with GTxcel, FreeFlow Digital Publisher users can produce electronic versions of print campaigns but with the inclusion of video or audio, while also tracking readership through built-in analytics. Content processing software within FreeFlow Digital Publisher automatically prepares the PDF job to create digital publications for mobile apps, Web browsers, social media and other digital channels.
The software allows users to manage each publication with an included dashboard, in order to manipulate placement of rich media, restrict access, manage email subscriptions and push notifications, and more. Analytics are included to provide customers with metrics like readership, open rate reports, app tracking data, and clicks by platform.
Hemlock Printers today announced a new partnership with Tagga, a rising cross-channel marketing company based in Vancouver, British Columbia, which works with high-profile brands like Red Bull, Ulitmate Fighting Championship, Adidas, Stonyfield, Sun-Maid, Canon, Paramount, Old Navy, Lindt and Ferrero Rocher, among others.
Tagga is primarily focused on integrating social, Web and mobile technologies, using platforms like SMS messaging, Facebook and Twitter, to create connections between brands and customers. Its Cloud-based cross-channel campaign software – and related reporting functions – allows clients to determine where and when a consumer is interacting with their brand. This ultimately results in very precise conversion-rate metrics. Tagga also runs a Labs division to provide creative services geared to this cross-channel approach.
Through the partnership, Hemlock will be able to supply customers with interactive print opportunities, as well as interactive digitized content that is accessible from mobile, tablet and desktop devices for unique promotional campaigns.
“We work with a wide array of leading brands for their print and distribution requirements, and this partnership now allows us to provide an exciting new dimension to their marketing plans,” stated Richard Kouwenhoven, President and GM of Hemlock. “Using a small footprint for QR or SMS codes on their packaging, hang-tags or catalogues, a bold and simple interactive connection can be made with compelling promotional or informational offers.
“We know that now over 70 percent of Canadians use their mobile phone while shopping in-store,” continued Kouwenhoven, “So we looked to Tagga to help us take the print connection to the next level."
Hemlock Printers works with its own roster of high-profile brands through print and is one of the largest commercial printers in the Pacific Northwest. The company operates out of a 100 percent carbon neutral plant in Burnaby, BC, with offices in Victoria, Seattle and San Francisco.
"We knew Hemlock was the right partner for us to expand our offering in the print realm,” stated Amielle Lake, Tagga Founder and CRO. “We already work internationally with Adidas, Dole, Red Bull and many others, but saw an alignment with the focus and scope that Hemlock could bring to a whole new segment of the market.”
Torstar Corp., one of Canada’s largest media companies and publisher of the Toronto Star, the country’s largest metro daily newspaper, has merged the online coupon and flyer sites of Save.ca and Flyerland.ca.
As a result, the company, through its Metroland Media Group, has re-launched Save.ca, which began in 2000 and is now visited by more than two million Canadians on a weekly basis. The company claims Save.ca provides access to the most comprehensive offering of online savings of popular brands and digital flyers from retailers across the country.
“For the first time in Canada, one site will bring together savings through coupons and flyers, and with our new shopping list option – the only one of its kind in Canada – we streamline the online deals and purchasing process – something no other site does for Canadians,” stated Doug Guan, Director, Digital Retail, Save.ca.
The re-launched Save.ca Website, according to Torstar, now links brand deals to retailer locations to streamline the shopping process. The new site also features a printable shopping list option to organize savings from all featured retailers and brands. Users can also decide to print deals on the spot or mail a hard copy to their mailbox.
Torstar provides the following Save.ca user statistics, based on a February 2013 survey of 1,395 male and female Canadians between the ages of 25 and 54:
More than 50% have used more than 30 online coupons in the past year,
More than 90% use coupons as new product trials before becoming a loyal shopper,
More than 75% of users who have tried a new product with an online coupon continued to buy the product,
More than 90% of users share their online savings with friends and family, and
More than 95% of users have purchase a product form a difference brand because of an online coupon offer.
[Departmental senior managers are responsible for] ensuring that on-demand printing is carried out by default, rather than volume printing, using the most economical printing option and in black and white unless colour printing is deemed necessary.
The full Procedure can be viewed here.
- - a printed version is specifically required under legislation, regulations or parliamentary procedures
- - the product informs the public about key information related to health, safety or security issues;
- - a printed version is required to meet the specific needs of the target audience;
- - the size or format of the product does not allow for printing using commonly available printers;
- - an existing contract for printing, warehousing or distribution services, put in place prior to these Procedures taking effect, cannot be cancelled, or the cost of cancelling the contract exceeds the benefits; or
- - the Minister or the person designated in Schedule VI (Part III, Column II) of the Financial Administration Act requests the printing;
Other notable North American publications which invoked a paywall model include The New York Times and the Wall Street Journal. The Wall Street Journal reportedly has over one million digital subscribers representing under half of its 2.3 million total circulation while the New York Times has more than half of its 1.6 circulation consumed digitally. According to a new report by the Audit Bureau of Circulations, The New York Times has grown its circulation roughly 40 percent compared to a year ago due to the inclusion of its paid digital subscriptions.
XMPie has announced a new feature for its uStore product which will allow printers to provide its clients with a new way to sell printed goods through social media site Facebook.
“With uStore Facebook Connect, we give our customers the means to truly take their multichannel capabilities to new heights. Now they can create apps for their clients’ Facebook pages that enrich social media interactions by adding highly-personalized and relevant print to the media mix,” said Jacob Aizikowitz, President of XMPie. “This allows brands to add value to their social media presence while extending their online relationships with fans into the tangible and engaging physical world, creating an overall richer and more valuable brand experience.”
Fans of a company can click on an application within the company's Facebook page which will then take the users to available document templates. It will then be populated with personalized information once permission has been received. The system will then generate a PDF proof of the document and take the user along to the ordering process. Finally, once the order has been placed, the user can then notify his or her acquaintances via a shared news item.
XMPie uStore Facebook Connect is an add-on available to customers with uStore 6.0 and PersonalEffect Print MI or higher.
Montreal-based Transcontinental, continuing with its strategy to provide multi-platform marketing services, is combining its Media and Interactive divisions into a single sector, under the Transcontinental Media name.
The new operational structure will be led by current Transcontinental Media President, Natalie Larivière, who has been developing Transcontinental’s digital products and services since 2006. As well, Christian Trudeau, President of Transcontinental Interactive, will be leaving the organization on October 31, 2011.
The sector will now be responsible for products and services in publishing, distribution, data analytics and management, as well as interactive marketing solutions (mobile, digital promotions, etc.) and digital media.
“After three years of developing our interactive marketing products and services, it became a natural step to provide our customers with an integrated offer by grouping them in our media operations,” stated François Olivier, President and CEO of Transcontinental. “Supply and demand in the marketing communications industry has changed rapidly, reflecting the ever-growing presence of communication channels such as mobile technology and social media. In this new environment our customers want to reach their target customers more effectively by using a combination of media, digital and interactive solutions.
“Concretely, the reorganization of our digital activities and interactive marketing solutions will make it easier to market our products and services and emphasize our offer on the various communication platforms, while continuing to deploy our other media and printing products.”
Transcontinental states that its digital activities and interactive marketing solutions now generate more than $175 million in revenues on an annualized basis and employ some 1,000 people in Canada and the United States.
UPDATE SEPT. 28: Amazon has made the formal announcement of the Kindle Fire. It will be US$199 and start shipping on November 15. Amazon has also announced a new e-ink based Kindle model known as the Kindle Touch. Unlike its previous models, it will not have a physical keyboard, instead relying on a touch screen. 3G version is US$149, Wifi-only model is US$99. Further down the range, a non-touchscreen Kindle will be US$79 (which is subsidized by advertising, unsubsidized models are $30-$40 more). Canadian availability is unknown at this point.
Mega online retailer Amazon is set to announce its offering in the increasingly crowded tablet market space on Wednesday this week. While other companies have failed to dethrone Apple's iPad, Amazon's effort is seen as having the most potential to drain sales from the Cupertino-based computer giant.
Amazon released its own Appstore on March 22, aimed at Android phone users. It has received significant traction with daily free apps, and deep discounts. Today the store has over 3,800 applications.
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