Premier Graphics serves up a treat with Drytac SpotOn
March 3, 2021 By PrintAction Staff
Vancouver-based Premier Graphics opted for Drytac SpotOn White Matte to carry out a window graphics project for the Very Good Food Company, a vegan food business.
Premier Graphics was approached by the Very Good Food Company and construction firm Pacific Solutions Contracting in late 2020 to produce window graphics to cover up building work that was taking place at a retail location in Mount Pleasant, a neighbourhood in Vancouver.
The project challenged Premier Graphics to create graphics offering a high impact and high contrast design, while allowing adequate ambient light to pass into the facility to assist with ongoing construction work inside. The graphics also needed to cover window panels measuring 21ft tall.
Premier Graphics selected Drytac SpotOn White Matte monomeric PVC film, a solution that is specifically designed for short-term applications, such as point-of-purchase retail signage. The film features a ‘dot pattern’ adhesive that enables easy bubble-free application on a variety of smooth interior surfaces, windows, and glass.
“As our vertical panels of material were so tall, having a material with minimal stretch and good adhesion during cold temperatures on our December install day was crucial for a great final product with minimal seams,” says Taylor Sellinger, general manager of Premier Graphics. “The film met all the challenges, and our panel registration was completely accurate, even while working with such long individual panels.”
The graphics were printed using an HP Latex 365 device and will only remain in place for six months. Sellinger emphasized it was also important for the material to be easily removable without leaving any residue on the windows.
Established in 2006, Premier Graphics re-invented itself in 2020 and is now established as a full-service graphics production and installation company. The business has plans to expand further in 2021, with a new HP R1000 printer due to be installed at its new production site.
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