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Prime Data names Jim Wisner VP Business Development

Prime Data is welcoming Jim Wisner to its team as Vice-President, Business Development.

“Jim’s got that rare gift, the ability to see marketing communications from a thousand feet, but also understand the details,” Steve Falk, President of Prime Data, says. “He’s the right person to share the benefits of our new automated direct mail services. We’re excited for him to scale up our list of successful clients who add these new strategies to their marketing stack.”

“I’m inspired by Prime Data’s unique approach to marketing challenges,” Wisner says. “Now I have a new, industry-leading approach to offer my clients. I can’t wait to share these benefits. It leverages the value of immediacy and automation to send the fastest, most personalized and valuable mail I know of.”

As well as developing some of North America’s most successful direct marketing strategies, Wisner has taken a leadership role for over 25 years in Direct Marketing Association of Canada and been active in National Association of Major Mail Users (NAMMU), the Canadian Marketing Association (CMA) and the U.S. Direct Marketing Association (DMA).