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Installations News
Prime Visual adds second EFI VUTEk


March 26, 2018
By PrintAction

Prime Visual Marketing of Concord, Ontario, has installed its second EFI VUTEk HS100 Pro  inkjet system, as well as EFI Fiery proServer Premium digital front ends. Prime Visual primarily focuses on providing retail-printing services for a national client base.

“We bought our first VUTEk HS100 Pro to satisfy growing demand of our existing and expanding client base,” said Peter Lucas, CVO of Prime Visual Marketing. “It turned out to be an excellent decision. Our productivity increased 33 percent while consistently producing high-quality work. Efficient ink consumption and incredible reliability also added to the bottom line.

“We were able to successfully fulfill our original business plan and decided to further expand our future business plan,” Lucas continued. “That’s when we knew it was time to invest in a second press.” With its second press, the company explains it is better able to accommodate more multi-location, national brand accounts, and further expand its roster of Fortune 500 accounts.

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“When dealing with national brands, you have a responsibility to fulfill your obligations from concept to execution. Competitive price points, performance, quality and the ultimate ability to precisely execute campaigns effectively are the cornerstone of our success. Not having the correct combination of human and mechanical resources would challenge any concept of success,” said Lucas.


At 10.5-feet (3.2-metres) wide, with hybrid flatbed and roll-to-roll capabilities, the two HS100 semi-automatic, wide-format systems can produce up to 100 boards per hour in six colours plus two white channels. The systems leverage EFI’s Pin & Cure imaging technology for what EFI describes as precise ink lay down for better image quality, gloss control, and increased colour gamut.

Prime Visual complements its EFI VUTEk inkjet presses with an eco-solvent large-format printer, an A3-format offset press, a toner-based press, and an assortment of finishing and binding equipment. The company has been an EFI customer for most of its 12-year history.