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RR Donnelley Expands Messagepoint Use

December 12, 2016  By PrintAction Staff

Toronto-based Prinova Corp. reached an agreement that will see its flagship Messagepoint customer message management platform become a key component of the RR Donnelley Digital Solutions offering. RR Donnelley has more than 52,000 customers and 42,000 employees across 28 countries.

RR Donnelley has been providing the Messagepoint solution to its customers as part of their custom communications solutions for more than five years and, as a result of its ongoing success with Messagepoint, the world’s largest printing operation will now further integrate the product into its RRDigital offering.

The RRDigital solution set supports what the printing operation describes as omni-channel strategy to allow its customers to create digital relationships with their members and consumers – aiming to reduce costs, ensure compliance and increase consumer satisfaction. “We are excited to continue to broaden our global partnership with RR Donnelley, and for our Messagepoint platform to be an important part of their omni-channel messaging strategy,” said Nick Romano, CEO of Prinova. “Messagepoint provides RR Donnelley’s customers access to an award-winning, highly collaborative hybrid-cloud based solution to solve their customer communications requirements and improve the overall customer experience.”

By offering Messagepoint, RR Donnelley enables customers to deliver personalized, targeted messaging and content across multiple channels without IT involvement. The technology allows customers make near real-time adjustments in message content to dramatically improve the effectiveness and impact of communications. Prinova explains, for example, one customer reduced the cycle time for changes from three months to two days – inclusive of compliance and management approvals. The newly enhanced capability of a real-time environment further increases this value.  

“Messagepoint has been a significant addition to the RRD Business Communication Services suite of collaborative tools, enabling our client’s business users to create, manage, and deliver personalized messages and content across all of their distribution channels for several years,” said Tim Reedy, Senior Vice President at RR Donnelley. “We look forward to providing even more functionality through the Messagepoint customer message management software, in conjunction with our RRDigital solutions, as we continue to add value to the mission critical communications we produce.”

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