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Printed mail industry leaders launch the Sustainable Mail Group

The Sustainable Mail Group (SMG) has launched officially with a new website and a LinkedIn Group.

In 2020, a group comprising sector leaders related to the production and distribution of printed mail began building an organization where industry sustainability could be discussed, researched and better understood. They saw this as an opportunity to make a difference by addressing their environmental impact. Early members of the group represent the entire mail ecosystem and include Canada Post, printers, paper and envelope manufacturers, lettershop services, marketers and data services.

Mail continues to provide a stable and valuable communications channel within the rapidly changing digital ecosystem. The group believes there is a need to address consumer demand for responsible mail production practices. With tens of thousands of jobs involved and over 6.3 billion pieces of mail printed, produced and delivered in Canada each year, SMG invites interested parties from the sector to join them in fostering a better understanding of the environmental impact of their industry with the goal of adopting best practices.

For more information contact Steve Falk, chair of the communications committee at sfalk@primedata.ca.