By PrintAction Staff
By PrintAction Staff
Printing professionals from across the province attended PrintForum 2019, held last week at the International Centre in Mississauga, Ont. The fourth annual conference and tradeshow hit on a range of topics for commercial printers, including reaching sustainability goals, expanded colour gamut, strengthening the customer experience, and essential business strategies.
Richard Kouwenhoven, President and Chief Operating Officer at Hemlock Printers, kicked off the day with an energetic keynote on Hemlock’s longevity. What has remained constant over its 50 years of success, he said, is the leadership, vision and dedication of his father Dick, uncles John and Frits, and other long-term staff that have helped the business evolve and adapt to changing environments.
Dr. Abhay Sharma, Professor at Ryerson University’s School of Graphic Communications Management, and Harold Leete, Sales Specialist/Consultant, Folding Carton & Plastic Card, Graphics Solutions Business North America, HP Inc., presented the results of a recent research study on expanded colour gamut (CMYK-OGV), and the benefits of expanded gamut printing for spot colours for label and package printing applications.
After lunch, Mike Badour, General Manager, Smartmail Marketing and Partner Solutions at Canada Post, and Scott Pinkney, VP and ECD at Publicis Hawkeye, shared examples of how data can create meaningful connections that drive measurable results and action.
The day concluded with back-to-back presentations from two thriving Toronto-area-based printers. Flash Reproductions President Rich Pauptit spoke about tailoring the customer approach, while Jason Burlington, Account Manager at Pronto Reproductions, shared proven tactics for creating a positive customer experience: Being empathic and patient with customers, doing your research and understanding their business, and keeping them informed throughout each stage of the job.
For video highlights and presentation slides from the event, please visit www.printforum.ca.