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Printful adopts unlimited colour embroidery production tech

November 14, 2022  By PrintAction Staff

Printful introduces the new Instant Thread Coloring Unit (ITCU) by Coloreel, a Swedish textile innovation brand.

Embroidery has always had a limited colour offering because a single machine can only house a small number of threads, and each thread has its fixed colour. Coloreel’s new ITCU technology removes these limitations.

“Printful’s new unlimited colour embroidery technique offers customers new opportunities to experiment and turn their creative ideas into products. At Printful we put a heavy emphasis on innovation as we strive to provide the best solutions and services for our customers. I believe that this new feature will be an industry game changer and will empower store owners to sell intricately embroidered products or logos that perfectly match their branding,” said Elina Kruze, head of new product development and merchandising at Printful.


“Through the new and unique possibilities in design and efficient on-demand production of embroidery, Coloreel offers Printful customers additional business and value creation opportunities. This makes it possible for retailers to elevate their brands and grow their business like never before,” added Torbjorn Back, CEO of Coloreel.

At the moment, unlimited colour embroidery is still in the beta testing phase, so it is only available for a small number of Printful customers. The company plans to complete testing and implement this technology across its fulfillment centres in the coming months.

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