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Printful appoints Alex Saltonstall as CEO

October 28, 2022  By PrintAction Staff

Printful appoints Alex Saltonstall, former general manager of CastleGate and Partner Operations at Wayfair, as the new CEO. The interim CEO, Zane Levsa, will remain as Printful’s COO and a board member.

“On behalf of the entire board, I want to express our excitement that Alex will be joining the Printful team,” said Lauris Liberts, co-founder and chair of the Printful board. “Alex built and successfully grew multiple organizations at Wayfair, one of the largest e-commerce retail companies in the world, including CastleGate, Wayfair’s mission-critical supply chain as a service business. His experience rapidly scaling innovative e-commerce solutions and large organizations will help support Printful in our next chapter of growth. I believe that our team and our customers will thrive under his leadership.”

“Printful has an impressive history of e-commerce innovation and rapid growth, and has tremendous opportunities in the future. I believe Printful will play an important role in transforming how companies authentically build and monetize their brands by producing products their customers love, and doing so in a more cost-efficient and environmentally sustainable way. I am excited to join the high-calibre team for the promising journey ahead,” added Saltonstall.


At Wayfair, Saltonstall led a consumer experience team that worked with over 10,000 suppliers on operations strategies to create broad product availability and fast, reliable, and cost-efficient order fulfillment.

At Printful, Saltonstall will focus on delivering the company’s growth strategy of launching additional products and services and building the enterprise-level customer segment. This includes allocating further resources to serve this customer base and continuing to build relationships with key e-commerce platforms and other strategic partners. Saltonstall will also be joining the Printful’s board of directors.

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