BELLWYCK Continues Integration Growth

BELLWYCK Packaging Solutions of Toronto continues a year of strategic growth with new company branding, a new Manroland HiPrint sheetfed press, and the September opening of an innovation centre in New York.
Craig Pearson
September 16, 2014 | City
By
With the Manroland 700 HiPrint, during its late-2013 installation, are (left to right): John Vella, CEO of BELLWYCK; Peter Conrady, Head of Sales, Manroland Sheefed GmbH; Michael Mugavero, Managing Director, Manroland North America; Gary Tenhaaf, Field Technician, Manroland; Jerry Malfara, Operations Manager, BELLWYCK; Sean Springett, Sales Manager, Manroland Canada; and Jason Ransome, Senior Technician, Manroland.
With the Manroland 700 HiPrint, during its late-2013 installation, are (left to right): John Vella, CEO of BELLWYCK; Peter Conrady, Head of Sales, Manroland Sheefed GmbH; Michael Mugavero, Managing Director, Manroland North America; Gary Tenhaaf, Field Technician, Manroland; Jerry Malfara, Operations Manager, BELLWYCK; Sean Springett, Sales Manager, Manroland Canada; and Jason Ransome, Senior Technician, Manroland.

BELLWYCK on September 2 announced the opening of its Center for Innovation & Design at its newest location in Long Island, New York, to introduce emerging packaging applications to clients in the North East. “New York exerts a significant impact upon global commerce, technology, and art – something we absorb and apply in our innovations to help companies not only grow their business but present their packaging in a luxurious and high-quality manner,” said Greg Keizer, BELLWYCK’s Executive VP, Business Development & Innovation.

 

The Center for Innovation & Design facility includes a CAD department for structural design, as well as an Innovation Showcase. It is the Toronto-based company’s seventh facility in a network highlighted by two Ontario manufacturing operations.

BELLWYCK’s Premium Packaging plant in Toronto services the folding carton, set up box, and fulfillment needs for cosmetic, fragrance, personal care, wine and spirits, and confection markets. In August of 2013, BELLWYCK completed the installation of a new 8-unit Manroland 700 HiPrint sheetfed perfecting press, featuring QuickChange and UV capabilities, in this marquee facility.

“Ever since we installed our first Manroland press, we have experienced steady growth through our growing customer base, expanding production capabilities and new services,” said John Vella, Co-CEO of Bellwyck Packaging Solutions. “Speed to market is critical and the Manroland HiPrint has made a positive impact on our ability to meet our customer’s requirements.”

BELLWYCK has been focused on growing its production capabilities beyond folding carton manufacturing to become a full-service contract packager offering primary, secondary and clinical trial packaging and logistics services. The printed component divisions include cGMP folding carton and label facilities that provide all of the required printed materials for packaging projects.

To reinforce its full-service strategy, BELLWYCK in mid-2014 launched a new brand identity, inclusive of a refreshed corporate logo, evolved message platform and re-designed Website. The company states it was important to unify its organization since making numerous acquisitions over the past few years.

The new logo, according to BELLWYCK, adds dimension and motion to the previous symbols, reflecting the company's history, growth and vision for the future. The logo employs a packaging box theme to emphasize that while BELLWYCK evolved from being a printing company, it continues to celebrate its roots and basic business functions.

“Since growing organically as well as through acquisition, we required a stronger brand identity to distinctly communicate BELLWYCK's integrated focus, singular vision for packaging solutions & innovations and dedication to instilling confidence in a unified product roadmap,” said Keizer. "We believe the new brand identity and logo tightly blends BELLWYCK's history with the present, and further strengthens the company on its mission to transform the way packaging is seen, both in a how we approach our relationship with our clients and in the technologies we apply."

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