Propago Releases v6 of Web-to-print Software
By PrintAction Staff
By PrintAction Staff
Propago has introduced Version 6 of its cloud-based Web-to-print platform designed specifically for the printing industry. Headquartered in Austin, Texas, Propago was started within a large commercial printing conglomerate as an internal application to serve clients and support backend operations for those clients. In 2015, the team responsible for building and maintaining the Propago platform was given the opportunity to spin the technology away from the parent company and form a completely standalone organization.
“We take great pride in listening to the industry and our customers to help them continue their growth and increase their profitability,” said Rick Aberle, CEO of Propago. “With the introduction of version 6, we have rebuilt and modernized our front-end portal so that is more intuitive, faster and powerful.”
“We continue our push to lead the market with a flagship product that stands alone and above the rest of the web-to-print solutions on the market. With over 16 years of experience in the industry, we have developed an easier and more efficient system that allows producers to offer a comprehensive platform to manage, distribute, and produce the marketing assets of their clients.”
Propago version 6, supported by more than 16 years of experience in the industry, is based on a completely new architecture, including new features like a redesigned user interface and additional methods to personalize print materials.
The company points to other new features of version 6 like reinforced compliance enforcement for end marketers, enhanced relevance-based searching capabilities, flexible themes and landing pages for a personalized experience, responsive design to support any device, and expanded support for Propago First-Render technology to streamline end-users’ orders.
Propago explains its Marketing Asset Management Platform allows a printer to offer customers a platform to have complete control over their brands, budgets, and inventory, while sharing and distributing marketing assets to sales teams, affiliates, franchisees, channel partners or any authorized users.
Users can access branded marketing assets and order what they need through intuitive cloud-based marketing portals. It includes a set of Web-to-print, production, procurement, warehousing and fulfillment tools. Propago’s portals handle a variety of assets from printable assets, digital files, promotional products, and apparel to more complex personalized brochures and kits. Granular settings, explains the company, allow administrators to configure branding controls, spending limits, user rights, and reporting, enabling end users easy access to all branded materials from anywhere in the world.