Quebecor Media has signed a 5-year deal with Montreal-based Jean Coutu Group, a retail pharmacy industry chain, to print its promotional material, including a weekly flyer. The deal is worth $50 million and represents roughly 150-million impressions per year.
“This partnership with The Jean Coutu Group was made possible by our highly innovative approach in terms of integrated solutions; it is the perfect example of the huge potential of the new business model we implemented; it clearly demonstrates that advertisers value the complementary synergies that we built between various Quebecor Media components, thanks to, among other things, a $125-million investment in Quebec to modernize our commercial printing facilities and equip them with the latest technology,” said Pierre Karl Peladeau, President and Chief Executive Officer of Quebecor. “To meet the ever more sophisticated needs of our business partners, we must offer unique and complete solutions that provide maximum impact to their campaigns.”
The Jean Coutu chain has more than 40 years of history in Quebec. In 2007, it merged with the U.S-based Rite Aid chain of pharmacies. Today, it operates 389 locations throughout Quebec, Ontario and New Brunswick.
Quebecor Media owns Osprey Media and Sun Media Corporation, which produces newspapers Canada-wide; Vidéotron, Quebec’s largest TV and internet provider; as well as Group TVA, which owns numerous broadcasting channels.
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