Application News
Red Bull creates limited edition, interactive cans

July 11, 2019  By PrintAction Staff

Photo: Red Bull

In celebration of Red Bull Music Festival’s return to Montreal and Toronto, Red Bull Energy Drink and Red Bull Sugarfree cans are featuring a limited edition design to promote the Red Bull Music Festival Contest, running July 9 to August 31.

The cans, now available across Canada, highlight Montreal and Toronto cityscapes blended with sounds and scenes shaping Canadian music. The company explains each can includes a link to a custom-built beat-making application that allows consumers to create their own compositions with a computer keyboard, tablet or smartphone. One creator will win an all-expenses paid trip for two to the Red Bull Music Festival in Toronto.

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