Application News
Retail kiosk turns into festive wonderland with Roland Soljet

Vinehall Displays got into the holiday spirit with a festive advertising project for Coca-Cola, transforming a retail kiosk in Belfast into a merry wonderland, complete with a full wrap and a 2-metre-high bow with halo-lit 3D letters. The displays were printed on Roland DG Soljet Pro 3 and Pro 4 high-production wide-format printers.

 The holiday campaign follows a Halloween project for the same client, which saw the Europa Buscentre kiosk turned into a spooky haunted house. Featuring a skull graphic that imitated a shelf wobbler with red eyes lit with LEDs, the project also included Fanta logos installed 15-mm off the wall with a halo LED lighting effect.

Both of these jobs were completed on Roland systems – the firm’s first Soljet was installed 10 years ago and is still going strong, Gerard McElhinney Jr., Director at Dublin, Ireland-based Vinehall Displays, explains.

“We had been considering a flatbed printer but saw a demonstration of the Roland Soljet Pro 3, and discovered it ticked a lot more boxes for us than the flatbed. We ran some sample files and found that the quality was very, very good,” he says. “It was our first step into printing having previously outsourced everything, and as a result we now print almost all work in house.”

The Roland Soljet Pro 3 has been running for one-third of Vinehall’s 30-year lifespan and works alongside a newer Roland Soljet Pro 4, a workhorse printer/cutter running GreenGuard Gold Certified ECO-SOL MAX inks including metallic and white options.

“Our clients trust us to deliver accurate colours, so the Pantone library is very important,” he says. “The machines have been fantastic for us – the print is brilliant, sheer quality.”