Ricoh Europe has announced plans to renew its focus on developing virtual client communication via different channels due to the ongoing threat of the coronavirus pandemic. These channels include the Henkaku Live series of virtual events, which have already had well-attended first sessions providing clients with insights on the latest developments in graphic arts production technology. More events will be planned for later this year with an emphasis on industrial print.
In addition to this focus on virtual events, Ricoh Europe has announced it has withdrawn from drupa 2021.
“During the pandemic, we have been building a successful virtual approach to engaging with new and existing clients. We are going to continue to grow this element of our interactivity in tandem with the more traditional ways of launching, promoting and demonstrating our continually expanding portfolio of solutions and services in commercial and industrial printing,” said Eef De Ridder, vice president, Commercial and Industrial Printing Group, Ricoh Europe. “Ricoh has always highly valued the opportunities that drupa has brought us over the years. However, we have taken this difficult decision to withdraw as the continued health, safety and wellbeing of our clients, partners and staff is our number one priority.”
In addition, Canon has announced it is has also pulled out of exhibiting at drupa 2021, due to the concerns and risks involved with travelling and gathering large groups of people at this point in time.
The announcement was made by Mark Lawn, Canon’s director of Graphics & Communications Group at Canon Europe Ltd. on LinkedIn. In his announcement, he noted that drupa has always been an important event for the company, but 2020 has resulted in business plans being challenged this year, including adjusted protocols and refocused business priorities.
“Trade shows have long been a pivotal moment in our calendar, as I’m sure will be the case for our customers, partners and industry peers too. It’s the chance to connect with the industry, have some valuable conversations with people who don’t regularly cross our path, and to demonstrate our product portfolio. It’s also a great chance to catch up with old friends and colleagues,” said Lawn, in his post. “We are adamant to make sure this doesn’t leave a gap in our connection to the industry and look forward to seeing drupa’s proposal for its virtual event.”
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