Craig Lewis, head of enterprise printing, Ricoh Europe, said, “McKinsey research found that targeted communications can drive revenue growth of 10 to 30 per cent. These newest FusionPro enhancements help businesses of all sizes easily create impactful targeted messaging by continuing to remove complexity and costs from the process.”
December 7, 2021 By PrintAction Staff
Ricoh enhances its premier document creation solution, FusionPro. The suite of tools for the design and production of personalized marketing and communications allows companies to produce customizable documents for print and digital delivery. It integrates with Adobe InDesign and Acrobat to provide a plug-and-play interface for VDP document creation from almost any design file that can be converted to PDF.
The new release includes increased functionality to simplify the generation of FusionPro’s rules-based intelligent templates. It uses data to form targeted, relevant messaging, which is shown to increase recipient response rates on all customer communications.
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