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Ricoh launches marketing services for mid-market businesses

Ricoh USA unveils a suite of marketing services and technologies for medium-sized organizations in healthcare, higher education, financial services, and retail markets, as well as creative services, corporate marketing teams, and communications organizations. Commercial printers can also benefit from this new offering, expanding marketing services to their end customers.

healthcare, financial services, retail, and higher education. It is complemented by solutions such as asset development and distribution, interactive media, and communication and composition technology.

The Ricoh marketing services suite also provides visibility into campaign results and engagement to equip businesses with an in-depth understanding of performance.

“As the number of communication channels have expanded, our goal is to help customers efficiently develop and execute integrated marketing campaigns that effectively meet consumer expectations for always-on and omni-channel information,”  said Derrick Rankin, vice-president, professional services, software and strategic solutions, Ricoh USA. “Ricoh helps fill a critical void for organizations that don’t have the staff or resources to design, implement and project manage branding, communication campaigns or promotions.”