Features Printing Textile
Roland debuts VersaSTUDIO BT-12 direct-to-garment printer

January 18, 2019
By PrintAction Staff


Roland DGA has released its first direct-to-garment printer for on-demand personalization, the VersaSTUDIO BT-12, that can print directly on cotton-based products.

With the BT-12, users can print full-colour graphics, including photos, logos and text, directly on T-shirts, tote-bags, interior décor items and other items that are made of 50 to 100 percent cotton. The footprint of the BT-12, which measures 15.7” (W) x 29.9” (D), includes a finishing unit stacked with the printer unit, which aims to reduce the installation space that is typically required for a traditional direct-to-garment printer and finishing unit combination. “The intuitive software and hardware interface allows anyone to create unique personalized apparel and accessories with minimal training,” the company adds.

The system is capable of producing a product from start to finish in as little as five minutes Roland says, and is best suited for individuals and businesses to personalize products with a low initial investment and in locations where space may be limited, such as retail shops, kiosks, gift shops, tourist destinations and special event venues.


“The ease of use, high quality results and low cost of the BT-12 make it unbeatable for on-demand apparel and accessory personalization in a wide-variety of settings,” says Lily Hunter, Roland DGA Product Manager, Textiles and Consumable Supplies. “It’s designed to suit the needs – and the budgets – of those seeking to enter this lucrative, rapidly growing market quickly, easily and affordably.”