Roland DGA Corp., a supplier of large-format inkjet printers, printer/cutters, vinyl cutters, and other digital imaging technology, has made two key personnel changes to its leadership team.
The Irvine, Calif.-based company has named Amado Lara, previously the director of sales for Latin America, as its new sales director for both North and South America.
In addition, sign and graphics industry veteran Dave Edmondson has joined Roland DGA as director of business development and product management, overseeing product and business development efforts and teams across multiple industries. Edmondson has held positions with Avery Dennison, ENCAD, and most recently, HP.
“These strategic personnel changes will be instrumental in ensuring we achieve our goals in our existing business, while continuing to expand into new markets,” Roland DGA president and CEO Andrew Oransky said in a statement. “We know Amado Lara will do a great job in his new capacity, and we are excited to have Dave Edmondson bring his extensive experience and expertise to the Roland family.”
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