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Rome-based print house buys EFI VUTEk 5r LED


June 29, 2018
By PrintAction Staff
New Decor System CEO Angelo Modica and EFI Sales Development Manager Massimiliano Cariolato at FESPA 2018.

A recently purchased EFI VUTEk 5r LED roll-to-roll printer from Electronics For Imaging is driving new business opportunities at Italian digital printing company New Decor System. The system – the company’s fourth 5-metre inkjet device – will be used to expand the printing company’s range of large format prints as it works to grow local and national demand.

New Decor System is a Rome-based supplier of digitally printed wide-format signage and graphics, including out-of-home advertising, backlit panels, banners, vehicle wraps and soft signage.

“Large-format work is on the rise and the demands of our customers exceed our current production capacity,” company CEO Angelo Modica said.

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New Decor System says it chose the VUTEk machine for its speed – printing at up to 460 ft2/hour – as well as for the printer’s “cool cure” LED technology, designed to reduce operating costs with lower energy consumption and result in less consumable waste. New Decor System’s new VUTEk 5r printer has four colours and UltraDrop Technology with 7 picolitre printheads.

“We were impressed to see that with a litre of ink it prints up to 170 square metres,” Modica said. “With this investment, we want to increase the production of canvas panels. It is a process that requires very high-definition printing and also requires a high-precision sewing process that few of our competitors can offer.”

The printing company also plans to use the system to produce backlit banners. “We produce 40,000 square metres per month of total production for shopping centres,” said Modica. “Knowing that we can fully count on the potential of EFI technology gives us the space to be more creative and explore new materials to create new effects in backlit work.”