Less than a month after acquiring Nimblefish Technologies, to expand its multi-channel marketing capabilities, R. R. Donnelley (RRD) has now purchased 8touches. RRD describes 8touches as an online provider of tools that allow real-estate sales associates, brokers, Multiple Listing Service (MLS) associations and other marketers to create customized communications materials such as direct mail, flyers and brochures.
“This acquisition expands our portfolio of proprietary Internet-based solutions,” stated Thomas J. Quinlan III, CEO of RRD. “8touches brings to RR Donnelley a proven solution that will benefit from our larger scale in software development and distribution. It will also accelerate our ability to create targeted applications for additional industries and vertical segments.”
8touches portal provides access to more than 1,000 customizable templates, which users can populate with profiles, MLS data and pictures for selected real-estate listings. Templates are available for residential, farm and ranch, commercial and new construction marketing programs. The 8touches portal also includes mapping tools to obtain surrounding address information, as well as access to demographics that can better target direct mailings.
Often describes as the world’s largest printing company, Chicago-based RRD claims it now works with over 60,000 customers.
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