RRD wins multiple awards at 2022 Paperboard Packaging Competition
November 4, 2022 By PrintAction Staff
R.R. Donnelley & Sons Company (RRD) won several awards at the 2022 North American Paperboard Packaging Competition hosted by the Paperboard Packaging Council (PPC). Among those accolades, RRD Packaging Solutions was the recipient of the Judges’ Award, for expertise in precise colour match and right-size manufacturing on the production of folding cartons for Greenleaf Gifts, a home fragrance manufacturer.
“Receiving this recognition from the PPC is not just about a beautiful end product, but a testament to our close collaboration with Greenleaf,” says Lisa Pruett, president of Packaging & Labels at RRD. “Through our partnership, we were able to deliver on a complex solution that really brought the packaging to life so Greenleaf could provide a memorable brand experience across a unique artwork application.”
Featuring a range of original artwork on packaging can present challenges including achieving consistency across the colour variations when running cartons offset. The production of multiple SKUs at varied volumes can also present challenges in more traditional printing operations. Additionally, there were instances where colours had to be matched across different material substrates.
To overcome this hurdle, RRD utilized its digital printing capabilities to reduce complexity for colour correcting and press proofs. The resulting solution enabled the management of eight-to-12 SKUs at once with no colour inconsistencies.
“We appreciate the speed and agility of the RRD team in bringing our vision to fruition,” says Amy Inbau, Greenleaf’s creative brand manager. “The team involved helped us honour the artwork featured on our packaging and deliver the sophisticated brand experience consumers have come to expect of us.”
RRD also took home a PPC Gold Award for the Limited Run Games Retro Collection Sleeves, which was highlighted for digital application, and three Excellence Awards for Amyris, Rose Inc folding cartons that were highlighted for sustainability, Hpnotiq Freeze Pop folding cartons, and Old 55 Single Barrel Bourbon Whiskey rigid box with paperboard sleeve.
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